AEO vs SEO: What Answer Engine Optimization Actually Changes
SEO gets you into a list of links. AEO gets your business named in an AI answer. Here's what genuinely differs, what carries over, and where to start.
Luniea guides
Getting found by AI search
Plain-English guides to the things that decide whether ChatGPT, Gemini, Claude and Perplexity can find, read and recommend your business.
Getting recommended by an AI assistant is not the same job as ranking on Google. Search engines hand a visitor a list of links to choose from; an AI assistant names two or three businesses and stops. There is no page two, so the gap between being mentioned and being invisible is total.
Most of the work is unglamorous and technical. AI assistants reach your site through crawlers with their own names — GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended — and each is allowed or blocked independently of Googlebot. Plenty of sites that rank perfectly well are blocked from every one of them, usually by a robots.txt rule nobody remembers writing or a CDN setting switched on by default.
The guides below cover the specific fixes, in the order they matter: unblocking AI crawlers, making content readable without JavaScript, adding structured data, and writing answers in a shape an assistant can quote. Each one is written from real audits, and you can check your own site against all of it with the free scanner.
What Is llms.txt? A Practical Guide With Examples
llms.txt is a plain-text file that gives AI models a curated summary of your site. Here's what goes in one, a copy-paste template, and an honest view of what it does and doesn't do.
Cloudflare Is Blocking AI Crawlers on Your Site — Here's How to Check and Fix It
Cloudflare's AI Crawl Control silently injects a block into your robots.txt, disallowing GPTBot, ClaudeBot and Google-Extended. Here's how to spot it and switch it off.
Is Your Website Blocked From ChatGPT? How to Check GPTBot in robots.txt
GPTBot, OAI-SearchBot and ChatGPT-User are how ChatGPT reaches your site. Here's how to check whether your robots.txt blocks them, and the exact rules to fix it.